CREATING A CARBON NEUTRAL STEEL COMPANY IN THE CEE

Industrial project with bold aspirations

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    Market focus

    It all begins with an idea. Steel is a traditional industry with huge CO2 emissions but the industry will be disrupted shortly…

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    Location is the key

    In the age of the geopolitical tensions and deglobalization, Europe is becoming an attractive market protected from imported steel by quotas, anti-dumping investigations and carbon border adjustment mechanism (CBAM). The transformation of the European steel industry has begun and by 2034 there will be a hugely different market.

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    Technology matters

    Green steel is our aspiration. Multi-stage approach to reach fully vertically-integrated steel production via scrap-EAF route (without the complexity of DRI-EAF technology, or only when it becomes commercially viable). We develop a greenfield project to achieve best-in-class products - color-coated, galvanised, cold-rolled and hot-rolled coils.

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    Right team

    +25 years of B2B experience to build best-in-class, cost-competitive businesses and achieve great returns for investors

Our Products

What is our story?

  • Problem

    The steel industry is considered to be one of the most polluting sectors, contributing to ~5% of CO2 emissions in the EU and 7% globally. To reach carbon neutrality by 2050, the EU Commission is implementing numerous programs to develop market mechanisms to enforce economic agents to reduce pollution, specifically ETS and CBAM (Carbon border adjustment mechanism, or “CO2 import tax”). With average CO2 emissions of 1,8-2,2 CO2t/steel and current CO2 price of ~60 eur/ton, the average steelmaker or importer of steel will have to pay additional ~108-132 eur/tonne of steel by 2034 (when CBAM will be fully implemented according to the EC roadmap). Consensus EU CO2 price forecast for 2030 is well above 100 euro/tonne CO2 (~180 euro/tonne of steel). By 2034, all free ETS allowances will be cancelled and CBAM tax rate will reach 100% of the EU values for importers of steel products to Europe. This will create a high price environment market till all the players decarbonise and new “green” capacities will bring price to “normal” levels.

  • Solution

    The EU steel industry has a huge legacy in the form of blast-furnace route (BF-BOF) – using coal as the source of carbon and iron ore (pellets, lump or concentrate). Almost all flat product suppliers in the EU are operating BF-BOF (which was efficient, if not consider the externalities – CO2 pollution). The entire EU steel industry is about to transform: incumbents are trying to decarbonize using various technologies (carbon capture, hot-briquetted iron or HBI-EAF, etc.) in order to minimize paying the ”CO2 tax”. Nevertheless, even if all the announced carbon-neutral projects will take place (~30-35 mln.t/year of announced capacity replacement), it equates only to ~30% of flat product supply by 2032 (~90-100 mln/t of flat steel will be required in the EU).

    We believe that there is a strong investment case for a new carbon-neutral steel service company located in the region with the growing markets, low competition level and the source of local scrap to build electric arc furnace (EAF, to have minimum or no CO2 footprint in the future).

  • Product

    Ussuri Capital believes that Romania (EU) is the right fit for the following 2 or 3-stages approach project: At Phase-1 the new company, located nearby port of Constanta, will build a state-of-the-art cold-rolling complex to produce pre painted steel (~130KT/year), galvanized steel (~250KT/year), cold rolling mill (250KT/yeaa) and push-pull pickling line (400KT/year) together with steel service centre. At this stage, initial feedstock – hot rolled coils (~320-400KT/year) will be imported from non-EU countries to catch the discount to local EU hot rolled prices. Phase-1 will provide required market footprint, create strong brand and necessary cash flows to finance equity stake for investment round B (Phase-2).

    At Phase-2 of the project, EAF and continuous strip casting module (CSP or ESP technology) will be built to produce ~1.2 MT/year of crude steel and hot rolled coils using local scrap.

    At this stage, CO2 emissions of the final products will be ~0.4 CO2t/steel versus marginal player (local or imported from Asia BF-BOF made steel with 1.8-2.2 CO2t/steel), that creates additional margin of ~140 euro/tonne of steel.

  • Market

    We will operate in the interconnected EU market of ~85 mln.t. of flat steel products which is exposed to ETS/CBAM CO2 trading system. The EU annually imports more than 20 mln.t. of flat steel products (hot rolled, cold rolled, galvanized (HDG) and pre painted steel (PPGI)). In 2022, the EU imported from the non-EU countries 8 mln.t. of hot rolled coils, 4 mln.t. of cold rolled coils, 5.1 mln.t. of HDG and 1.2 mln.t. of PPGI. Romanian PPGI market was 378KT in 2022, growing with ~10.3% CAGR (2015-2022), HDG market was 312KT/year with CAGR of ~3.2% (2015-2022).

  • Competition

    The EU has been implementing numerous trade measures to limit unfair competition from imports, including anti-dumping and CV duties (eps. against PPGI & HDG products ex. Asian countries) and quotas/tariffs from all imports. UCP believes that together with CBAM, all these trade measures will lead to the limited import competition, higher prices and margins for local producers in the next several years.

    After the Russian attack on Ukraine, the market supply in the Mediterranean region was reduced by ~4-6 mln.t./year of flat products (capacities destroyed/annexed, sanctions/ban on Russian steel products).

    There is a single BF-BOF mill in Romania, producing a maximum of ~90KT/year of PPGI and ~230 KT/year (gross capacity) of HDG products of medium quality (with limitations both on size ranges and quality). This leaves enough market capacity to be absorbed by our project.

  • Key success factors

    The right location (having access to both raw materials – hot rolled coils (Phase-1) and scrap (Phase-2) and local markets), product mix/technology and the scale of operations to fit the market demand are the critical factors to success in the steel business. Our competitors’ logistics to Romania is ~35-75 €/tonne, which will protect our margins. We will provide the local and nearby markets (within 1,000 km range) with the best quality products, utilizing latest technologies to achieve the shorter lead-times (several days vs. 1-2 months in case of BF-BOF production) and the best product mix (thin gauges, tolerances, etc.).

    We want to build a customer-oriented business of a steel service center with a production function rather than typical European bureaucratical, vertically hierarchical company with slow market reaction and weak customer engagement.

  • Financials and KPIs

    After reaching target KPIs, 2032 revenues will be ~1,2 bln.euro, EBITDA (forward) is projected at ~230 mln.euro, giving a MCAP of ~1,5bln.euro (EV/EBITDA x6.5 with virtually no net debt). For A-Round equity investors, multiple on invested capital (taking into account dilution at B-Round) is projected at ~ x4.7 (~725 mln.euro exit value attributed to A-Round investors / 160 mln. invested equity).

Meet The Team

  • Founder & Managing Director

    Prior to establishing Ussuri Capital, Roman held senior positions in B2B businesses, such as Kovalska Industrial Group (Ukraine), where he served as a chief commercial officer. From 2006 to 2021, he held various senior strategy and commercial roles at Metinvest Holding, one of the largest European steel producer and pellets supplier. As a marketing director of Metinvest Holding, he was responsible for the business strategy, product and market development, route-to-market strategies, global pricing and customer communications.

    He was co-founder/investor and non-executive director of Kovlar Group (2016-2022) - largest Ukrainian fire-protection solutions provider and managing director and later board member and non-executive director of Ukrainian Steel Construction Center (2013-2021).

    He has an extensive expertise in strategy and business development, commercial team management, investments, mergers & acquisitions as well as operational management of sales and marketing processes.

    Roman has a degree in World Economics with excellence and also holds an MBA from London Business School (UK). He graduated Private Equity and Venture Capital program of Havard Business School (US) and several executive programs at IMD (Switzerland).

  • Founder

    Coming soon!

Why invest now?

We are looking for co-investors/LPs looking for exposure to the decarbonisation trend in EU and opportunity to participate in the transformation of the entire industry. Our first investment round is ~160 mln. euro to finance Phase-1 (downstream re-rolling operations and engineering of Phase-2) of the project located in Romania near port of Constanta.